Events

Midnight Cowboy

313 E 6th Street
10:00AM - 11:59PM
Huge

From March 9-14, Huge will be based out of Austin for SXSW Interactive. If you're attending the festival as well, join us at The Midnight Cowboy, one of the top-ranked speakeasies in the country, and our home away from home for the week. Open from 10 AM until 2 AM daily, we’ll have breakfast every morning, an open bar all day, and provocative backyard talks in the evenings.

It's the best place in Austin to take a meeting, get some work done, and chat with Huge employees from across the country.
Entrance is permitted based on capacity.

Email to RSVP sxsw@hugeinc.com.

Waking Up to the $200B Femtech Opportunity

Hilton Austin Downtown Salon K, 500 E4th Street
11:00AM - 12:00PM
FutureBrand

Elisa Jagerson will be on a panel discussing design in the Femtech Industry.

Rethinking Leadership Through The Female Lens

The Girls' Lounge @ SXSW
11:00AM - 11:30AM
Jack Morton

Meaghan Morelli, Director, Digital Content, Subway Restaurants and Niki Herr, Senior Vice President and Group Account Director, Jack Morton

Being Fearless: How Women Are Driving the Social Movement Landscape

The Girls' Lounge @ SXSW, Palm Door on Sabine, 401 Sabine Street, Austin
11:30AM - 12:00PM
McCann

Featuring Gemma Craven, SVP, Director of Social and Mobile, McCann New York.

Choice Architects: Design for Humanity’s Best Self

JW Marriott Salon E
12:30PM - 1:30PM
R/GA

Today’s digital landscape feeds our lizard brains and reduces complex moral dilemmas to the swipe of a thumb. As product creators, we have a responsibility to present people with a set of choices to enable them to be the best version of themselves. This panel will discuss examples of dark user interface patterns wreaking havoc on our lives. We will empower you to positively impact humanity through products designed for a world that doesn't suck.

Evolution of the Game of Basketball

JW Marriott Salon AB, 110 E 2nd St.
3:30PM - 4:30PM
Octagon

Cisco will present a panel discussion during the Sports track - The Evolution of the Game – which will examine the role technology has played in growing the game of basketball globally. As talent from across the globe clamor to play the game, panelists will share how athletes, media, sponsors have leveraged technology to engage fans beyond borders and grow basketball into a premier global sport.

Speakers
ESPN // Sage Steele, Broadcast Anchor (Moderator)
NBA // Mark Tatum, Deputy Commissioner
NBA // Clyde Drexler, Hall of Fame player
Cisco // Chintan Patel, Chief Technologist

Designing with Bias

JW Marriott Salon E (110 E 2nd St)
5:00PM - 6:00PM
Deutsch

As we’re creating products and services for users, should we put gender consideration into the design process? We’re all working from user interfaces that learn from us, but could that experience assume something helpful based on our gender? What are the cues that lead people to believe products are for them? Hear from product designers at Google and Amazon, a cognitive research scientist, and creative agency Deutsch on the opportunities for more contextual awareness in product design.

Women in Tech Happy Hour with R/GA Ventures

Zilker Brewing Company
6:00PM - 9:00PM
R/GA

Join R/GA Ventures for beers and networking at Zilker Brewing Company. We’re kicking off SXSW with an evening of mixing, mingling, and of course, drinks. Founders, investors, and executives are invited to make new connections, reconnect with old ones, and support a more diverse and inclusive tech ecosystem. Men are welcome and encouraged to attend!

Interactive Festival Opening Partt

Micheladas
8:00PM - 11:00PM
McCann

Film Festival Opening Party

Fairmont Austin, 101 Red River St
10:00PM - 11:59PM

Resources

The Girls' Lounge @ SXSW

Palm Door on Sabine, 401 Sabine Street, Austin, TX
8:00AM - 6:00PM
IPG