Events

Midnight Cowboy

313 E 6th Street
12:00AM - 2:00AM
Huge

From March 9-14, Huge will be based out of Austin for SXSW Interactive. If you're attending the festival as well, join us at The Midnight Cowboy, one of the top-ranked speakeasies in the country, and our home away from home for the week. Open from 10 AM until 2 AM daily, we’ll have breakfast every morning, an open bar all day, and provocative backyard talks in the evenings.

It's the best place in Austin to take a meeting, get some work done, and chat with Huge employees from across the country.
Entrance is permitted based on capacity.

Email to RSVP sxsw@hugeinc.com.

The SXSW Outdoor Stage presented by MGM Resorts

Riverside Dr. & S 1st St.
All day
Octagon

MGM Resorts will be activating at the SXSW Outdoor Stage at Lady Bird Park which features a three-day series (March 15-17) of charity concert events, which are free and open to the public with a SXSW Guest Pass. It is SXSW’s largest stage with more than 50,000 attendees over three days.

MGM is re-launching their brand campaign, Welcome To The Show, demonstrating entertainment is a fundamental human need.
MGM Resorts will have a 50’ x 50’ activation space inclusive of:

Two (2) Photo experiences
A complimentary MGM Beauty Bar featuring hair and makeup stylist
Lounge seating
VIP bar service (invite only)

Creating a Purpose-Driven Brand by Design

Austin Convention Center, Ballroom D, 500 E Cesar Chavez
12:30AM - 1:30AM
R/GA

With 60% of millennials identifying as “belief-driven” buyers, brands are supporting worthy causes to grow loyalty and sales. But if done incorrectly, brands risk doing themselves more harm than good. In this session, R/GA Chicago ECD AJ Hassan and Todd Kaplan, PepsiCo VP of Marketing will look at LIFEWTR’s #ArtByAWoman campaign as a case study of how a global brand can execute a purpose-driven strategy in an authentic, organic way.

Limitless Creativity: How to Design in an AI World

JW Marriott, Salon D
9:30AM - 10:30AM
R/GA

As humans we have always looked for ways to accelerate our physical abilities. We used the steam engine to enhance our muscle power. We launched satellites into space to enhance our ability to see. So it’s no surprise we have now figured out how to use AI to enhance our creativity. Join R/GA Creative Director, Jenna Niven, as she discusses the impact of AI on creativity. She will share how R/GA is using an ‘AI augmented’ approach to create innovative solutions for their clients.

Midnight Cowboy

313 E 6th Street
10:00AM - 11:59PM
Huge

From March 9-14, Huge will be based out of Austin for SXSW Interactive. If you're attending the festival as well, join us at The Midnight Cowboy, one of the top-ranked speakeasies in the country, and our home away from home for the week. Open from 10 AM until 2 AM daily, we’ll have breakfast every morning, an open bar all day, and provocative backyard talks in the evenings.

It's the best place in Austin to take a meeting, get some work done, and chat with Huge employees from across the country.
Entrance is permitted based on capacity.

Email to RSVP sxsw@hugeinc.com.

Tech Safari Tour

Austin Convention Center, 500 E Cesar Chavez St
10:30AM - 12:00PM
McCann Worldgroup

A curated experience through the interactive portion of the festival, led by McCann's digital experts. These tours will include exposure to brand activations and trade shows, session recommendations and short meetings with startups.

Email to RSVP: events@mccannwg.com

Guided by Gemma Craven, Director of Social & Mobile, McCann New York.

The Real Thing: Machine Learning and Coca-Cola

Courtyard Marriott, Rio Grande Ballroom, 300 E 4th St
10:30AM - 12:00PM
McCann

Tech Safari Tour

Austin Convention Center, 500 E Cesar Chavez St
1:00PM - 3:30PM
McCann Worldgroup

A curated experience through the interactive portion of the festival, led by McCann's digital experts. These tours will include exposure to brand activations and trade shows, session recommendations and short meetings with startups.

Email to RSVP: events@mccannwg.com

Guided by Gemma Craven, Director of Social & Mobile, McCann New York.

Resources

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