Events

The Power of Being Heard

The Midnight Cowboy
12:00AM - 2:00AM
Huge

Join us at the Midnight Cowboy March 8-11 for invite-only programming featuring Huge executives, global brands, top tier media influencers, and more.

The Female Quotient Home of Equality @ SXSW

Palm Door on Sabine, 401 Sabine St, Austin, TX 78701
8:00AM - 7:00PM
IPG

The Power of Being Heard

The Midnight Cowboy
9:00AM - 11:59PM
Huge

Join us at the Midnight Cowboy March 8-11 for invite-only programming featuring Huge executives, global brands, top tier media influencers, and more.

Can You Trust Advertising?

British Music Embassy, Latitude 30, 512 San Jacinto Blvd, Austin, TX 78701
10:30AM - 11:00AM
McCann

Speakers:
Ant Hill, Head of Creative Agency Relations, Google
Chris MacDonald, Global President Advertising and Allied Agencies McCann Worldgroup
India Wooldrigde, SVP, Director, McCann Truth Central
Caroline Davison, Managing Partner, Elvis
Moderated by Lindsay Stein, Campaign

Join us for a breakfast briefing as we discuss the good, the bad and the troubling for advertising globally following the results of both the UK Credos report on trust and McCann's Truth in America study.

The Future of the North American Soccer Experience

JW Marriott Salon 1-2
11:00AM - 12:00PM
R/GA

Major League Soccer has emerged as one of the fastest growing leagues, featuring a unique young, diverse, millennial-fueled supporter culture, and the most tech savvy fan base of any North American sport. As the league continues to grow – expansion teams in Cincinnati, Nashville and Miami, new state-of-the-art soccer stadiums – how is Major League Soccer staying out in front of the shifting expectations and consumption habits of millennial and Gen Z fans? In this panel, MLS leadership and innovation partners will showcase emerging technologies the league is leveraging to deepen fan engagement, enhance the stadium experience, and evolve on-field technology.

Speakers: Stephen Plumlee, Will Exline (Twitter), Kate Riley (CNN), Chris Schlosser (MLS)

Why Diversity Matters in the Boardroom and the Bottom Line

Malverde 400-B West 2nd Street
11:00AM - 1:00PM
R/GA

Many corporates and startups struggle to transform diversity and inclusion from merely initiatives to revenue opportunities. While companies taut the D&I narrative, few have actually granted diverse leaders a seat at the table.

During this panel, where we’ll pair a group of experienced board members, corporate leaders, investors and female founders to unpack practical ways in which building diverse teams and boards improve the bottom line. We’ll explore questions like, how have you seen diversity deliver better ROI? How has building a diverse board helped shape your business?

Please join us for what will be a spirited—and action-oriented—discussion and brunch about how diversity in the boardroom can improve your bottom line.

Modern Customer Care: The Intersection of Customer Experience and Brand Communications

JW Marriott (OP Italian)
1:30PM - 2:30PM
GOLIN

At a time when an errant response to a customer’s social post can spread virally and severely harm brand reputation, marketers need to look at social customer care as the front line in the war for customers’ hearts and minds. While many companies provide customer service in social media, most manage it like the call centers of old, focusing solely on minimizing cost through efficiency while ignoring the perils of the resulting poor customer experience. But some companies are transforming their brands in social by adopting the mindset that Customer Experience is Public Relations. After all, earning attention, advocacy and action are mainstays of PR, and when infused into CX workstreams like social customer care and engagement, it delights customers in a way that drives loyalty, advocacy, sales and reputation. Find out how to align internal teams, external partners and advanced technology to deliver Modern Customer Care.

Let’s Prototype A Voice-Activated Interface

Westin Austin Downtown Continental 2
3:30PM - 5:30PM
Huge

In this session, attendees will build voice-activated interface prototypes led by Genki Hagata, Web Engineer at Huge

Crisis Communications in the Digital Age

OP Italian in the JW Marriott
4:30PM - 5:30PM
GOLIN

Featuring Brian Snyder, Executive Director of Digital at Golin.

The Wellness Advantage: Why Smart Women Put Themselves First

The FQ Lounge, 401 Sabine St, Austin, TX 78701
5:00PM - 5:45PM
Huge, The Martin Agency <br>, R/GA

Alexis Glick, CEO, GENYOUth (Moderator)
Katie Austin, Fitness Personality
Steph Loffredo, Senior Social Marketing Manager, Huge
Jaclyn Ruelle, Managing Director of Cultural Engagement, The Martin Agency
Ife Babatunde, Agency Lead, LinkedIn
Adrienne Walpole, Managing Director Client Services, R/GA

Accelerate for Good

WeWork Labs 600 Congress Ave
6:00PM - 7:30PM
R/GA

Come take a break from SXSW and hang out with the Ad Council, WeWork Labs and R/GA Ventures to continue the dialogue from our panel. Join us for drinks and conversation about how we can leverage the energy and innovation of startups to power social impact. #AccelerateForGood

Resources

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