Midnight Cowboy

313 E 6th Street
12:00AM - 2:00AM

From March 9-14, Huge will be based out of Austin for SXSW Interactive. If you're attending the festival as well, join us at The Midnight Cowboy, one of the top-ranked speakeasies in the country, and our home away from home for the week. Open from 10 AM until 2 AM daily, we’ll have breakfast every morning, an open bar all day, and provocative backyard talks in the evenings.

It's the best place in Austin to take a meeting, get some work done, and chat with Huge employees from across the country.
Entrance is permitted based on capacity.

Email to RSVP

The SXSW Outdoor Stage presented by MGM Resorts

Riverside Dr. & S 1st St.
All day

MGM Resorts will be activating at the SXSW Outdoor Stage at Lady Bird Park which features a three-day series (March 15-17) of charity concert events, which are free and open to the public with a SXSW Guest Pass. It is SXSW’s largest stage with more than 50,000 attendees over three days.

MGM is re-launching their brand campaign, Welcome To The Show, demonstrating entertainment is a fundamental human need.
MGM Resorts will have a 50’ x 50’ activation space inclusive of:

Two (2) Photo experiences
A complimentary MGM Beauty Bar featuring hair and makeup stylist
Lounge seating
VIP bar service (invite only)

Digital Playbook: Connecting Brands, Fans & Athletes

Fairmont Congressional C, 101 Red River
11:00AM - 12:00PM

Fans crave and expect authenticity and two-way communication with athletes and celebrities. Influencer marketing is now an essential part of any strategy, but the ever-increasing social noise makes it hard for celebrities to have meaningful interactions with fans and for brands to measure success. Hear how platforms like Slyce (backed by NBA superstar Stephen Curry) help celebs grow their online brands with more control and how brands can work more seamlessly with influencers for mutual benefit.

Bryant Barr // Co-Founder and CEO,
Deirdre Lester // CRO, Barstool Sports
Paul Rabil // Athlete, US Lacrosse; Founder & Chairman, Rabil Companies
Ahmad Nassar // President, NFL Players Inc.
Jim Weiss // Founder and CEO, W2O (moderator)

FRUKT Panel with Heineken/Cisco/MasterCard– “Are We Facing Brand Partnership Saturation”

Austin Convention Center Room 17B
12:30PM - 1:30PM

Panelists are:
Pattie Falch, Director Sponsorships - Heineken
Maria Dincel, Director, Global Sponsorships – Cisco
Emily Neenan, VP, Marketing, Global Sponsorships – Mastercard
Dom Hodge –Moderator

Mentor Session: DJ Bunny Ears

Austin Convention Center, Room 8AB, 500 E Cesar Chavez St.
5:00PM - 6:15PM

Featuring Eric Johnson, AKA DJ Bunny Ears, Executive Music Producer, McCann New York.


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